There are several considerations to keep in mind when advertising architectural services. Successfully marketing your architectural design firm necessitates some strategic thought and an understanding of the many channels and platforms that can get the word out.
Most small architecture firms don’t have the resources or employees to devote to marketing, so they have to be creative and strategic in their efforts to spread the word and bring in new clients. That being said, it’s not impossible—and in some cases, it’s even free.
There are numerous architectural marketing ideas out there. The goal is to integrate them all into a single marketing plan. This is particularly critical for new businesses. The market share that your competitors have may be too big for your company to compete with if you don’t have a strong marketing plan in place. Established businesses also need to continue marketing themselves when it comes to long-term success.
You can spend less time pursuing clients and more time building yourself and your brand if you harness your marketing to make it work for you rather than against you. Let’s take a look at a few strategies:
Strategy #1 – Build A Social Media Presence
When it comes to having an online presence, social media may not be your primary source of leads, but it’s essential for establishing trust and credibility. Remember that it’s also shockingly simple to learn, so don’t put it off!
Architecture is a particularly well-suited medium for visual sharing on social media sites like Instagram and Pinterest. You should be active on all the major social media platforms and post engaging material to maintain your overall brand image. Try to keep a consistent tone and style, both visually and in terms of content, by posting frequently.
You can also publish industry news and ideas or simply share photographs of your prior work that inspire you. Each time, make sure the content you share is relevant to the people reading it.
Strategy #2- Utilize The Client Demand Pyramid
One fundamental problem with many architectural businesses’ marketing strategies is that they don’t target most potential customers. To understand this, the Business of Architecture uses the client demand pyramid tool.
Suppose you’ve got a three-tiered pyramid. Potential clients in the top tier are ready to hire an architect, while those at the bottom are still researching. Many of those in the middle are unsure of how to proceed. 91% of potential customers are currently in the information-gathering phase. The great majority of your potential clients are being left out of your marketing for architects if all of your efforts are focused on attracting the top tier of clients with the “hire us immediately” type of material.
The lowest layer of the pyramid is where most of your marketing content should be shifted to fulfill the demands of your customers, and when they move up to the top, they already know and trust you. The sooner you start contacting your potential clients, the sooner you can get them to open up and start working with you. When you’re trying to get someone to trust and hire you, you have to put in a lot of effort, as well as hope.
Strategy #3- Speaking of That Elevator Pitch
It’s a good idea to tell everyone you know what you do, from your hairdresser to the barista at your favorite coffee shop to your dry cleaner, to start seed for networking. Every source has the potential to produce a client, either directly or through contacts and acquaintances. That requires mastering the art of selling yourself.
Speaking about your organization and its products or services should always be done genuinely and authentically. All of your life’s pursuits, including business interactions, are made possible by the connections you make with other people. “We feel that you should desire and foster them,” we suggest.
Strategy #4- Use Lead Generation Services
Lead generation services may be an old-school marketing tactic if you’re an architectural business, but they’re still helpful. In fact, many individuals consider this to be the most effective marketing technique in the industry at this time.
There are a variety of methods for generating new leads. One of the most common forms of harassment is cold calling. Thousands of people’s personal information will be gathered by a corporation. You should expect them to make phone calls based on this information and the information you’ve provided about your company. A direct and effective marketing strategy. However, if people don’t want to be interrupted by a phone call, they may be put off by it.
Digital marketing is used by other lead generation companies. They’ll make websites to promote your products and services. It’s common for these sites to have forms that the corporation utilizes to collect information from visitors. A visitor’s information is sent to you and can be treated as a hot lead if they provide it. In any case, this person has only recently expressed an interest in your organization.
Lead generation initiatives allow you to quickly get in front of many potential customers. There will also be a large number of unqualified leads to contend with.
Strategy #5- Make An Investment In Your Website Portfolio
When it comes to digital marketing, many architecture businesses are lagging behind. Websites are viewed by them as merely business cards. Instead of using the site to promote its image, they’ll present a few basic details.
Because internet marketing for architecture businesses can be a potent tool, you should avoid making this blunder. Like few other marketing tools, your website allows you to put your products on display for the world to see. For example, you can put your entire portfolio on your website to draw in new customers. To get new clients, you may only have to rely on the quality of the photographs in your portfolio to do so. You’re well on your way to developing an effective digital strategy if you start making photographs that people want to share on social media.
Every message you post on your website should be carefully considered. Each piece of material must have a specific function. Visitors will be turned off by a cluttered website because of poor design. Keep in mind that your website is a platform for sharing your story with the world. Grab it with both hands and hold on to the opportunity.
Strategy #6– Get On The Forefront Of Innovative Architectural Marketing Technology.
You can gain an advantage over your competitors by learning how to use 3D visualization and -modeling software. With Autodesk Revit, Scharly, we can build excellent representations and animations, allowing for impressive and unique presentations to clients.
Use 3D visualization tools to assist you in getting the job and manage your client’s expectations along the road. “The main advantage of the BIM process is being able to express what you’re working on practically immediately. This building’s cost and appearance will no longer be a mystery after the space plan for multiple floors have been completed.
Strategy #7 – Keep Current Clients Happy
Word of mouth is still the most powerful marketing technique for architects, so keeping your current clients pleased is the best way to attract new ones. Keep your existing customers pleased by managing their expectations and delivering on your commitment. When your clients are satisfied, they enjoy praising you. The ideal method to advertise yourself is to do an excellent job on your current tasks since the most reliable and effective recommendation you can get is from a happy client. In other words, you’re promoting even when you’re designing. So use it wisely.
Conclusion
That concludes our list of the top 7 architecture firm marketing strategies. Hopefully, you’ve learned something from this article that you can put into practice when you’re out there trying to sell architecture services. Now is the time to start putting together your portfolio.
How to Build A Social Media Presence?
Architecture is a particularly well-suited medium for visual sharing on social media sites like Instagram and Pinterest. You should be active on all the major social media platforms and post engaging material to maintain your overall brand image. Try to keep a consistent tone and style, both visually and in terms of content, by posting frequently.
How To Better Market Your Architecture Firm?
There are several considerations to keep in mind when advertising architectural services. Successfully marketing your architectural design firm necessitates some strategic thought and an understanding of the many channels and platforms that can get the word out.
