Day in, day out, your customers are flogged with marketing emails all clawing for their attention. And where do most of them go? To the void of “unreads”. Or the trash. But it doesn’t have to be that way for yours.
If done right, email marketing can pull in an average ROI of 122% according to an eMarketer study. But “doing it right” is tough.
Luckily, you don’t need to know the difference between an “ugh, next” email and an “uh – YES” email. Because we do.